Overview
Account-based marketing (ABM) platform that identifies B2B website visitors via reverse-IP lookup and enriches them with firmographic and intent data. Used for account targeting, personalisation, and sales intelligence.
Detection capabilities
- Signature count
- 2
- Detection methods
- network
- Property types
- hostname
Performance impact
Performance Impact
- Requests per page
- 2
Common mistakes
- 1Assuming B2B account identification is exempt from GDPR because it targets businesses not individuals
- 2Not disclosing IP-based company identification in the privacy notice
- 3Assuming the reverse-IP lookup processes no personal data because it resolves to a company - it processes each visitor's IP address to identify the account
Related services
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