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Google Floodlight logo
AdvertisingHigh complexity

Google Floodlight

by google-floodlight

All product names, logos, and trademarks are the property of their respective owners. Their inclusion here is for identification purposes only and does not imply endorsement by Obscurity Ltd.

Sets cookies
Yes
Cross-site tracking
No
Consent required
Advertising / Marketing

Personal data collection depends on the tag's configuration and the fields sent in each request.

Cookies
IDEtest_cookie_gcl_dc_gcl_auidFLCRULAPCpm_sesspm_sess_NNNaboutads_sessNNN

Overview

Conversion tracking system within Google Marketing Platform (Campaign Manager 360 / Display & Video 360). Tracks conversions from display and video advertising campaigns using counter and sales tags. Integrates with Google's ad serving infrastructure.

Detection capabilities

Signature count
2
Detection methods
network
Property types
hostnamepathname

Consent Mode v2

Consent Mode v2

Google Consent Mode v2 signal requirements for this tag.

analytics_storagenot used
ad_storagerequired
ad_user_datarequired
ad_personalizationnot used

Performance impact

Performance Impact

Requests per page
1

Common mistakes

  • 1Not integrating Floodlight with Consent Mode v2, causing conversion data loss or firing that ignores the visitor's recorded consent state
  • 2Firing Floodlight tags on sensitive conversion pages without verifying consent status
  • 3Not configuring the correct controller/processor relationship in the Google Ads Data Processing Terms

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