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ConsentMark
Free Scan
P
AdvertisingHigh complexity

PPC Protect

by Lunio (PPC Protect)

All product names, logos, and trademarks are the property of their respective owners. Their inclusion here is for identification purposes only and does not imply endorsement by Obscurity Ltd.

Sets cookies
No
Cross-site tracking
No
Consent required
Advertising / Marketing

Personal data collection depends on the tag's configuration and the fields sent in each request.

Overview

PPC Protect is a click-fraud detection platform that fingerprints inbound paid-ad clicks (PPC) to identify invalid traffic, bots and competitor click farms, then feeds back exclusion lists to Google Ads and other ad networks.

Detection capabilities

Signature count
1
Detection methods
network
Property types
hostname

Performance impact

Performance Impact

Requests per page
2

Common mistakes

  • 1Exempting PPC fraud-detection from consent gating as security tooling - the tag fingerprints inbound ad-click devices, and the registry records its consent category as advertising

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